Between 10th and 27th May 2016, 5 Senses Malta implemented the H.O.S.T. - The Heritage of Olive Tree for Sustainable Tourism - project training workshops. Participants include students in the tourism sector, staff from Destination Management Companies (DMCs) and individuals interested in setting up a business within the tourism sector.
The training covered four modules, each delivered by local experts in their fields and attendees received a certificate from the H.O.S.T. project lead partner, Fondazione Campus - www.fondazionecampus.it
The first module was 'Food Culture' presented by Dr. Noel Buttigieg which delved into culinary culture in Malta, creative tourism and focussed on olive oil. The next module entitled 'Communication and Marketing Strategies' was delivered by Mr. Melvin Caruana. This module covered the marketing mix, market segmentation, communication, agencies and customer care.
The final two modules were the 'Environmental and Cultural Assets Management' and 'Experiential Tourism' module, both delivered by Ms. Sarah Faith Azzopardi. The former covered the topics of Sustainable Tourism Management in Heritage Case Studies, Managing Cultural Assets through ICT and Gender Equality in Tourism and Cultural Sectors while the latter and final module defined experiential tourism, discussed tourism trends and delved into case studies.
The training course was successful and the topics covered were found to be of interest. One participant mentioned that "the sessions were all very interesting and informative, practical and very creative at the same time", another said that "overall it was a great experience and the lecturers were very knowledgeable".
H.O.S.T. is co-financed by the COSME programme of the European Commission and has an overall budget of €233,990 for a period of 18 months from June 2015. The H.O.S.T. project objective is to contribute to sustainable revitalisation of local economies in order to generate a positive impact on the population and the natural and cultural heritage. The project will promote itineraries related to the theme of the olive tree in four Mediterranean territories - Italy, Slovenia, Greece and Malta - through sporting events, customised tour packages and a marketing strategy. H.O.S.T. specifically focusses on the tourist sector as a turning point susceptible to drive economic development.